Boosting sales with generative AI

As an entrepreneur and head of vertical AI solutions at Eviden, I believe that managing client Information is one of the most exciting use cases of Generative AI.

In my previous article, I explored the possible applications of Generative AI in call centres and also some advantages and disadvantages of Generative AI.

Let's look into another use case: Managing Client Information with Generative AI.

Generative AI for the Management of Customer Data

The goal for this kind of use case is clear: extract key client details from diverse sources such as emails, notes, CRM systems, etc.

Afterwards, we can employ Language Model technology to organize and synthesize this information into concise, up-to-date client profiles.

These profiles serve as valuable assets and are continually updated as new information emerges.

Advantages:

• Efficient Data Management: Managing client data becomes more centralized, democratic and, most importantly, automized
• Summarizing Your Customer: A comprehensive summary of each client's history, preferences, and interactions
• Easy Access for Personalized Sales: With concise client profiles, the sales team gains quick access to essential information for personalized interactions
• Informed Decision-Making: With a well-organized database, you can make informed choices that align with your client's needs and preferences

Meeting Summarization and Action Items: Elevating Sales Efficiency

Now, let's look at another aspect of Client Information Management with Generative AI: summarization of meetings and action items.

Sales meetings and calls are often rich sources of information, but extracting and organizing that information can be time-consuming and costly.

How It Works: Simplifying the Transcription:

• Transcription: Sales meetings and calls are transcribed into text, eliminating manual note-taking
• LLM Model Summarization: The Language Model takes the transcribed content and generates summaries, highlighting key points, decisions, and action items
• Effortless Storage: These summaries are easily accessible for future reference, ensuring no insights are lost

Advantages:

• Maximizing Sales Productivity Time Savings: By automating note-taking and summarization, sales teams gain valuable time that can be spent on more productive activities

• Enhanced Collaboration: Clear, concise summaries improve collaboration and communication within the sales team

• Action Plans: Generated Action plans and follow-up steps for each client interaction ensure every lead and opportunity is maximized

Other Possible Functionality:

However, Client Information Management with Generative AI doesn't stop at pure data organization.

It has the potential to offer even more functionality:

• Pain Points and Sentiment Identification: Understanding client pain points and sentiments can help to customize your approach and offerings
• Lead Prioritization: Identifying the most promising leads and opportunities ensures you focus your efforts where they matter most
• Personalized Outreach: Improving your communication to individual clients can improve engagement
• Competitor and Market Trend Analysis: Stay ahead of the competition by using AI to track competitor movements and market trends

In an era where data and sales efficiency are more important than ever, managing Client data with Generative AI can become the new normal.

It streamlines data management and improves sales teams' productivity and decision-making capabilities.

Stay tuned for insights on the usage of this technology in the future, but remember the downsides (for closer explanations of the disadvantages of Generative AI, take a look at my last article).

If you're eager to explore the possibilities of Client Information Management with Generative AI in your organization or have questions, don't hesitate to reach out in the comments.

Let's connect and discuss how Generative AI can drive businesses forward.

Published by

[

](https://www.linkedin.com/in/petr-bednarik/)

Global Head of Vertical AI Solutions (Eviden BDS) and CEO/Founder of DataSentics, an Eviden business

Published • 5mo

Check out my new article about the applications of Generative AI for the Management of Client Information and how these applications can help to boost sales. Feel free to discuss this use-case in the comments and give feedback. hashtagGenerativeAI hashtagAI hashtagInnovation